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Management Assessment Center

for Dairy Farm Owners and Managers
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History | Why? | Program Content |
Audience | Assessors | Program Cost |Program Information and Brochure


The Wisconsin Assessment Center for Dairy Farm Owners/Managers was developed in 2003-2004 through a USDA grant which was part of the University of Wisconsin Dairy Initiatives Program. The Center is modeled after a similar program from Ohio State University. An assessment Center is not a building, a group of people or a location. It is an assessment approach different from most other methods of measurement and assessment approaches. An assessment center is characterized by multiple assessment techniques, multiple assessors, situational tests and structured procedures for making observations.

*Why Assessment Centers?

  • To help select qualified people for management positions.
  • To diagnose and individual's work related strength and weaknesses
  • To identify areas of need for improvement in managerial and teamwork skills

*Program Content
The Assessment Center features individual and group simulations involving challenges that a manager/owner of a dairy farm may encounter.

The assessment center will:

  1. Assess individual behaviors in nine critical farm business management skills
  2. Offer the opportunity to interact with and learn from other dairy farm managers/owners
  3. Provide personalized feedback designed to improve your management abilities
  4. Initiate the development of personal action strategies focused on management

Management Attributes explored include:

  • Leadership
  • Managing Resources
  • Empathy
  • Communication
  • Creativity
  • Teamwork
  • Decision Making
  • Planning & Organizing
  • Initiative


This program is intended to help agricultural operators develop skills needed to effectively manage their farm businesses. It is envisioned that most people who enroll will be established farm operators who want to sharpen some of their management skills and then learn new skills. Other people who may wish to participate in this program are agricultural professionals who frequently work with producers.

*Trained Assessors

Jerry Clark Crops and Soils Educator, Chippewa County
Bob Cropp Associate Professor, Pepin County
Carl Duley Associate Professor, Buffalo County
Gregg Hadley Assistant Professor, Farm Management Specialist, UW River Falls
Tim Jergenson Associate Professor, Barron County
Randy Knapp Professor, Chippewa County
Jenny Vanderlin Senior Information Processing Consultant, CDP
Jon Zander Assistant Professor, Trempealeau County

*Program Costs

Cost for the workshop is $100.00. This fee includes 2 days of management capacity building experiences, lodging, meals and breaks; individual oral and written feedback and coaching to assist in action strategies. This program has been valued at $500.00. Funding made available through a USDA grant allows us to offer this program at a lower cost.

*Program Information

Upcoming Events

*11-12 November, 2008
UW-Platteville, Cooper Living and Learning Center. Platteville, WI.
For more informaiton call: Jenny Vanderlin, 608.263.7795, For registration materials contact: Carl, 608.685.6256 (



Attributes of Sucessful Dairy Owners and Managers -- Articles appearing in Midwest Dairy Business, 2006-2007

  • Creativity, July 2006
  • Managing Resources, August 2006
  • Empathy, September 2006
  • Communication, October 2006
  • Creativity, November 2006
  • Teamwork, December 2006
  • Decision Making, January 2007
  • Planning & Organizing, March 2007
  • Initiative, April 2007

If you would like more information on the Management Assessment Center or other Management Education Programs please contact your Local County Agent or Jenny Vanderlin, Management Education Coordinator, Center for Dairy Profitability, (608) 263-7795.

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